Online marketing

Online marketing is relatively new in Vietnam in comparison to other marketing mediums. Marketers choose online mainly because more and more people are using internet in Vietnam. In 2009, about one in four Vietnamese use the internet. Time spent on the internet is raising rapidly as well amongst youngsters and working professionals. Coupling with more effective ways of measuring the return on investment, lower production cost, online marketing proves to be a cost effective solution for marketers.

Together with our regional partner, IDM Vietnam offer professional services in search engine marketing (pay per click and search engine optimization), web analytics and display media.

Pay Per Click – Google Adwords (PPC)

Pay per Click (PPC) or Cost per Click (CPC) using Search Engine is an advertising model, in which advertisers can buy their way into premimum listings on Search engine result pages. All major search engines offer this service

Google Adwords
Yahoo Search Engine Marketing
Baidu Search Marketing Professional Edition

In Vietnam, Google dominates the search market with more than 94% of the marketshare hence in marketing context pay per click and google adwords are sometimes synonyms.

Per per click helps to target the right audience, with the right message at the right time. More over, advertisers only pay for engagement (visits to their site), hence it’s one of the most cost effective marketing channel.

Find out more about Pay per Click or Contact IDM team for a free quote

Search Engine Optimization (SEO)

SEO is the process of making your website more friendly to Search Engines. Since Google dominates the local market, the objective of SEO becomes being more optimized for Google only.

At IDM Vietnam, we not only take into consideration how search engine ranking algorithm works (more than 200 different factors) but also evaluate how local search behaviour affects the SEO process.

Find out more about Search Engine Optimization or Contact IDM team for a free quote

Web Analytics

One of the main benefits of the Online world versus Offline world is the ability to understand and measure visitors effectively at cheaper cost. In a supermarket, the owner will not be able to know accurately which lane individual customer walk through before they end up at the cashier or walk out without buying.

This level of information is available to advertisers using web analytics.

More over, from the clickstream data web analytics helps to optimize both pay per click and search engine optimization.

Find out more about web analytics or Contact IDM team for a free quote

We chose IDM Vietnam because of their understandings of online space especially Search Engine Marketing and the high standard of service provided. They show dedication in managing our campaign and 100% transparent in reporting, which is essential to our marketing success. Samsung Vietnam

We have been working with IDM Vietnam for a while and soon realize that they are really professional and creative. The team is dedicated and understands different online marketing channels especially PPC and SEO. The result we get is very satisfying. PPC & SEO proved to be more effective in delivering on our marketing objectives compared to other online channels. We are definitely will continue to work with them to promote other products and services from Liberty Vietnam in the future. Liberty Vietnam

We are really satisfied with the results from our online marketing campaign, especially advertising on Google with the help from IDM Vietnam. This is an effective channel that targets the right audiences, easy to keep track, and transparent. We have been working with IDM Vietnam and will continue to work with them to carry out our other online campaigns in the future. Head of Marketing, TalentNet

We are very pleased with the level of service that IDM Vietnam provides. They not only listen to understand our core objectives but also demonstrate creativity and dedication in planning, executing and optimizing our campaign. As a result, NIIT brand and information about our courses reach the targeted audience efficiently. IDM Vietnam has demonstrated their capability as a leading online marketing agency in Vietnam. Head of Marketing, NIIT Vietnam