"My Ideal Tour" - Online Contest by Vietravel Attracted thousands of participants
You are wondering where you should go in your coming travel? Don’t hesitate to use the “precious material” from the contest “My Ideal Tour” - the contest of designing your own ideal tour of Vietravel.
We can say, My Ideal Tour is one of the most successful online contests of Vietravel, not only in size but also the purpose, meaning and creative thinking from conceiving the idea to realizing of the competition.
At that time, when netizens were quite saturated with many photo contests taken place on fan pages, launching a photo contest of tourism was no longer special. Therefore, IDM's Marketing Strategists have to struggle with creating a unique idea, something more attractive.
In August 2011, with all their hard effort, IDM has launched a new contest called "My Ideal Tour – Designing your ideal tour" and achieved success beyond expectations.
The competition took place simultaneously on the Fanpage: http://www.facebook.com/travel.com.vn and Vietravel’s microsite: http://travel.com.vn/tour-du-lich for 4 weeks from 8th to 29th August 2011.
The contest was designed and built by professional technical team of IDM, contestants participated by designing their own tours by selecting location, cuisine, hospitality and entertainment, then combining them in the most suitable and reasonable way.
With eye-catching and user-friendly interface, players are easy to participate without any obstacles.
The successes gained from competition:
- Attract nearly 1.000 successful participations
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Attract more 12.000 fans on Fan Page Vietravel within 3 weeks
Fan page Vietravel becomes one of the big communities for people who love travel, love interaction and sharing with the desire to explore the world. Thereby, Vietravel brand has become a closer and more intimate community.
